The Know-Center (http://www.know-center.at) is Austria’s leading research center 6for data-driven business and big data analytics. In its role as an innovation hub connecting science and industry, the Know-Center conducts application-oriented research in cooperation with academic institutions and companies.  In OpenUP, the key role of Know-Center will be to lead the work package on Innovative Dissemination. Furthermore Know-Center will analyse the relationship of dissemination and altmetrics, and explore needs and requirements for (open) peer review.